Our client and their challenge
Kenwood, the premium manufacturer of home appliances, approached Big to manage a publicity driven Trade Day to launch their new “Kenwood Can” campaign. Big negotiated, branded and managed the venue and supplied all AV, staging and content filming.
The ambition was to set a new Guinness World Record in front of a valued trade audience and with the date fell on Pancake Day, our events team proposed a number of on location activities involving, guess what? Pancakes! This resulted in achieving a new world record for the longest line of pancakes, beating the previous record of 110m set by Nutella in 2017.
On the day, there were over 100 trade partners invited to Tottenham Hotspur Stadium where Kenwood presented their new ‘Kenwood Can’ brand and latest products.
Working closely with our client and the Guinness World Records Team we built a structure large enough for us to create the longest line of pancakes at 130 metres long. This produced a total of 1135 pancakes at 12cm diameter that were positioned on top of the large Kenwood logo structure.
The 100 guests were invited to partake in making pancakes using De’Longhi MultiGrills, Kenwood Chef food mixers and Braun Hand Blenders.
As part of the day and following presentations from the Kenwood team, 2 Michelin Star Chef Raymond Blanc OBE was invited to cook a 3 course meal for all guests and he also showed us how to make the perfect Soufflé.
As a result we were able to assist Kenwood in achieving a new Guinness World Record at the Tottenham Hotspur Stadium for the longest line of pancakes! Kenwood also successfully launched their new campaign ‘Kenwood Can’ to their trade partners.
Here are some social media stats:
- Raymond Blanc Instagram stories 38,400 views
- GWR & Kenwood Facebook Live streams: 174,000 and 67,000, combined total of 241,000 views
- THFC stadium: Instagram: 13,000 views
A number of social media influencer were invited to the day with a combined social reach of 252,965 views.
For more information about this project, please contact us