Creating the Digital Possible for BT




Campaign development, copywriting, graphic design, video production

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Our client and their challenge

The Digital Possible is BT’s marketing campaign to promote its digital transformation and technology proposition. Its core message is ‘empowering people with technology’ to change businesses, communities and the wider world.

Big was asked to inject some fresh visual thinking and creativity into this new campaign which would make it easier for sales teams engaging in everyday customer conversations.

You are an intrinsic part of our organisation, we love working with you.

NICOLA JONES Marketing Director, Global Services Division

Our process and solution

In order for the campaign to be applicable to all types of business, industry sectors and job roles, Big Group and BT’s Global Services division worked closely together to include themes that sales people could articulate and sell solutions against.

We created the campaign’s visual identity and produced regional, industry sector and portfolio imagery to tie the campaign materials together.

This visual identity was then used to create the campaign assets, including adverts, event presentations, workshop material and sales tools such as Word and PowerPoint templates, as well as wall designs, posters, web and pop-up banners.


The result and the impact

The Digital Possible is now used by BT to promote digital transformation across their top accounts. The campaign message and visuals were also used around the world, and tailored locally for geography, industry sectors and product areas.

This emotive campaign has enabled BT to turn key prospects into clients, and complex solutions into opportunities.

For more information about this project, please Contact Us.