DATE 9 February AUTHOR Dr. Nethal Hashim, Strategist Stand up for the Korean wave Soft power packs a powerful punch South Korea is developing sizeable cultural soft power, and is using it to influence consumers all over the world. There is even a Korean word for it;...
DATE 1 February AUTHOR Paul North, Head of AI Social media metrics are rats A “perverse incentive” is a target that unintentionally causes an outcome that is opposite to the intended one. There are a couple of iterations of this in popular explanations; one...
DATE 18 January AUTHOR Will Hughes, Head of Strategy Everybody's free Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be it. The long-term benefits of sunscreen have been proved by scientists whereas the rest of my advice...
DATE 2 January AUTHOR Laelih Babai, Marketing Manager What marketers can learn from past recessions Jeff Bezos is frequently asked: ‘What’s going to change in the next ten years?’. But he never gets asked, ‘What’s not going to...
Date 17 December Author Rosie Mahoney, Junior Strategist The psychology of the World Cup The World Cup is not just an excellent time for a nation to come together; it is also an opportunity to see some fascinating psychology in action! Intense sports fandom...
DATE 7 December AUTHOR Dr. Nethal Hashim, Strategist Don't give the game away What is Gamification? Traditionally, gamification is the use of elements typical of games to motivate the pursuit of behaviour in non-game contexts. Gamification can produce a variety of...
