The power of two: Is your brand missing out?

The power of two: Is your brand missing out?

Date 26 September Author Hannah Baillie Senior Social Media Manager The power of two: Is your brand missing out?   Have you scrolled through social media and landed on a seemingly unlikely pairing of brands recently? I’d be surprised if you answered no because...
The secret sauce to a successful creator collaboration

The secret sauce to a successful creator collaboration

Date 4 September Author Aoife Greenwood Social Media Executive The secret sauce to a successful creator collaboration In today’s digital world, influencer and creator collaborations are powerful tools for building brand awareness and driving sales. But if you’re a...
The do’s and the don’ts of anthropomorphising AI chatbots

The do’s and the don’ts of anthropomorphising AI chatbots

Date: 30th May 2024 Author: Dr. Nethal Hashim, Strategist The do's and the don’ts of anthropomorphising AI chatbots Anthropomorphism Anthropomorphism is the tendency to attribute human characteristics to inanimate objects, animals, and others with a view to helping us...