Date 26 September Author Hannah Baillie Senior Social Media Manager The power of two: Is your brand missing out? Have you scrolled through social media and landed on a seemingly unlikely pairing of brands recently? I’d be surprised if you answered no because...
Date 4 September Author Aoife Greenwood Social Media Executive The secret sauce to a successful creator collaboration In today’s digital world, influencer and creator collaborations are powerful tools for building brand awareness and driving sales. But if you’re a...
Date: 30th May 2024 Author: Dr. Nethal Hashim, Strategist The do's and the don’ts of anthropomorphising AI chatbots Anthropomorphism Anthropomorphism is the tendency to attribute human characteristics to inanimate objects, animals, and others with a view to helping us...
Date: 8th May 2024 Author: Kirsten Loose & Hannah Beckett In the age of AI, how do we navigate social media authenticity? We use the word “authentic” more often than we feel comfortable admitting. From creative briefs for content creators and influencers to...
Date: 2nd May 2024 Author: Dr. Nethal Hashim, Strategist Do culture wars make it harder for brands to keep a social media presence? Sprinkle, Sprinkle, Social Star – Understanding gender dynamics in marketing The Barbie movie (July 2023) was a massive global box...
Date: 1st May 2024 Author: Ed Riseman, Co-founder & General Manager This year, Ed Riseman, Co-founder and General Manager at big group, has made the prestigious IPA iList 2024. This list celebrates industry changemakers who are role models in diversity and...
