big group. bigger thinking.

We are a global independent creative marketing agency who specialise in finance, technology and culture.

AZTEC

Putting fund managers in the driving seat for Aztec

“Henry Ford’s famous maxim has guided me over the years: ‘Coming together is a beginning, staying together is progress, and working together is success.’ I think we have built something great; it is a privilege to lead such a dynamic and inventive organisation.”

Nick Scott – big group | Chairman and CEO

The secret sauce to a successful creator collaboration

4 SeptemberAoife Greenwood Social Media Executive In today’s digital world, influencer and creator collaborations are powerful tools for building brand awareness and driving sales. But if you’re a brand looking to venture into this space, how do you ensure your...

The do’s and the don’ts of anthropomorphising AI chatbots

30th May 2024Dr. Nethal Hashim, StrategistAnthropomorphism is the tendency to attribute human characteristics to inanimate objects, animals, and others with a view to helping us rationalise their actions (p.180, Duffy, 2003). It can help facilitate social...