The power of two: Is your brand missing out?
26 SeptemberHannah Baillie Senior Social Media Manager Have you scrolled through social media and landed on a seemingly unlikely pairing of brands recently? I’d be surprised if you answered no because we’re in the era of unexpected brand collaborations. What's...
The secret sauce to a successful creator collaboration
4 SeptemberAoife Greenwood Social Media Executive In today’s digital world, influencer and creator collaborations are powerful tools for building brand awareness and driving sales. But if you’re a brand looking to venture into this space, how do you ensure your...
The do’s and the don’ts of anthropomorphising AI chatbots
30th May 2024Dr. Nethal Hashim, StrategistAnthropomorphism is the tendency to attribute human characteristics to inanimate objects, animals, and others with a view to helping us rationalise their actions (p.180, Duffy, 2003). It can help facilitate social...
In the age of AI, how do we navigate social media authenticity?
8th May 2024Kirsten Loose & Hannah BeckettWe use the word “authentic” more often than we feel comfortable admitting. From creative briefs for content creators and influencers to lengthy campaign proposals, “be authentic” is the North Star to which we all...
Do culture wars make it harder for brands to keep a social media presence?
2nd May 2024Dr. Nethal Hashim, StrategistThe Barbie movie (July 2023) was a massive global box office success, and pure marketing genius from a previously struggling brand. To me, though, it was more than just entertainment and good marketing. It threw a spotlight on...
Ed Riseman, Co-founder and General Manager makes the IPA iList 2024
1st May 2024Ed Riseman, Co-founder & General ManagerThis year, Ed Riseman, Co-founder and General Manager at big group, has made the prestigious IPA iList 2024. This list celebrates industry changemakers who are role models in diversity and inclusion, recognized...
Ride the black swan
3rd January 2024Adam Wilsher, Senior CopywriterAs the tail lights of 2023 fade into darkness and the un-dipped headlights of 2024 begin to dazzle us anew, it’s time for one of the great traditions of this time of year – the Annual Round of Predictions. I predicted I’d...
A sustainable blueprint for businesses in 2024 and beyond
10 JanuaryCharlotte Osbourne, Account DirectorAs 2023 took its bow as the hottest year ever, extreme climate events dominate the news, and the future of our planet looks increasingly bleak. Sustainability is no longer an optional extra, but a pressing necessity. So,...
The state of sustainability
13th DecemberLaelih Babai, Content Marketing ManagerIt’s increasingly clear that we will fail to keep the temperature from rising 1.5 degrees above preindustrial levels by 2100. Cue more extreme weather events, loss of biodiversity, glacial melt and rising sea levels...
Creating a culture that lasts: What works and what doesn’t
27 AprilStephanie Burrdieg, People Director What can help to shape the culture within a workplace? Does this differ when it comes to marketing agencies, and if so, how? Starting with an easy question then! Everything contributes to workplace culture; the office...
A recipe for success where agencies can add value
20 AprilLealih Babai, Marketing Manager In agency land (hell, every land) we’ve heard conversations about scaling back and seen budgets paired down. Clients often come to us for solutions that are easy to implement, quick and result in the biggest ROI. Instead...
Notes on Strategy
13 AprilWill Hughes, Head of Strategy We interviewed Will Hughes, our Strategy Director, on what it means to be a Strategist, his favourite campaigns, and how he's been strategic in building his team! What do you think is the difference between a strategist and a...