DATE 28 February AUTHOR Paul North, Head of AI Why a $1000 gold check should be welcomed Earlier this month, the press reported that Twitter is planning to introduce a $1000 monthly fee for brands that want to keep their gold checkmarks. Arms were thrown in the...
DATE 9 February AUTHOR Dr. Nethal Hashim, Strategist Stand up for the Korean wave Soft power packs a powerful punch South Korea is developing sizeable cultural soft power, and is using it to influence consumers all over the world. There is even a Korean word for it;...
DATE 1 February AUTHOR Paul North, Head of AI Social media metrics are rats A “perverse incentive” is a target that unintentionally causes an outcome that is opposite to the intended one. There are a couple of iterations of this in popular explanations; one...
DATE 18 January AUTHOR Will Hughes, Head of Strategy Everybody's free Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be it. The long-term benefits of sunscreen have been proved by scientists whereas the rest of my advice...
DATE 2 January AUTHOR Laelih Babai, Marketing Manager What marketers can learn from past recessions Jeff Bezos is frequently asked: ‘What’s going to change in the next ten years?’. But he never gets asked, ‘What’s not going to...
