Why a $1000 gold check should be welcomed
28 FebruaryPaul North, Head of AI Earlier this month, the press reported that Twitter is planning to introduce a $1000 monthly fee for brands that want to keep their gold checkmarks. Arms were thrown in the air by social media marketers who saw this as far too...
Stand up for the Korean wave
9 FebruaryDr. Nethal Hashim, Strategist Soft power packs a powerful punch South Korea is developing sizeable cultural soft power, and is using it to influence consumers all over the world. There is even a Korean word for it; Hallyu, which roughly translates to “The...
Social media metrics are rats
1 FebruaryPaul North, Head of AI A “perverse incentive” is a target that unintentionally causes an outcome that is opposite to the intended one. There are a couple of iterations of this in popular explanations; one called the Cobra Effect and another called the...
Everybody’s free
18 JanuaryWill Hughes, Head of Strategy Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be it. The long-term benefits of sunscreen have been proved by scientists whereas the rest of my advice on the words and phrases that I...
What marketers can learn from past recessions
2 JanuaryLaelih Babai, Marketing Manager Jeff Bezos is frequently asked: 'What's going to change in the next ten years?'. But he never gets asked, 'What's not going to change in the next ten years?' And this is what he considers the more important question. It...
The psychology of the World Cup
17 DecemberRosie Mahoney, Junior Strategist The World Cup is not just an excellent time for a nation to come together; it is also an opportunity to see some fascinating psychology in action! Intense sports fandom sparks positive and negative responses,...
Don’t give the game away
7 DecemberDr. Nethal Hashim, Strategist What is Gamification? Traditionally, gamification is the use of elements typical of games to motivate the pursuit of behaviour in non-game contexts. Gamification can produce a variety of commercial benefits: 90% of employees say...
AI is so good, it’s not even right
1 DecemberPaul North, Head of AI So, the story goes; Nobel-winning physicist and co-founder of the field of quantum physics, Wolfgang Pauli, when faced with the worst of his contemporaries’ theses would apply his most withering criticism, using the phrase “Not...
Keyword trends for the restaurant industry in 2022
10th January 2024Charlotte Osbourne, Account Director The past couple of years has been a turbulent time for the UK restaurant industry, with restaurateurs changing how they operate to remain afloat in the pandemic and reimagining their offering to cope with the...
big group becomes the first certified LGBT+ Business Enterprise in the UK
26th MayEd Riseman, General Manager and Co-founderAs 2023 took its bow as the hottest year ever, extreme climate events dominate the news, and the future of our planet looks increasingly bleak. Sustainability is no longer an optional extra, but a pressing necessity....
big group brokers the headline sponsorship of The Mercury Prize with FREENOW
big group brokers the headline sponsorship of The Mercury Prize with FREENOW – the leading mobility services provider. We are excited to announce that big group has brokered the headline sponsorship with FREE NOW for the Mercury Prize 2022! FREE NOW, Europe’s number...
big group joins the Alliance of Independent Agencies
We’re delighted to announce our membership of the Alliance of Independent Agencies. https://allindependentagencies.org/ The Alliance of Independent Agencies brings the best and most forward-thinking independent agencies together to access the tools, resources,...