The build up

As you can imagine, an event such as The BRITs involves meticulous preparation that begins months in advance. For the social and digital team at Big Group, the months leading up to the event are as important as the night itself. We need to make sure we have all our digital ducks in a row so that everything from promotional assets to social content on the night goes off without a hitch.

This year, for the February show, we had to roll up our sleeves and get to work as early as the prior August, because we had a new challenge ahead of us: we were tasked with creating a brand-new digital toolkit that could be used by Mastercard’s European markets to promote the BRITs across their social and digital channels.

We joined forces with our best designers to create a unique visual identity for The BRITs 2019. The same bright colours, bold shapes and eye-catching designs were then used across the entire BRITs campaign.