big group brokers the headline sponsorship of The Mercury Prize with FREE NOW – the leading mobility services provider.

We are excited to announce that big group has brokered the headline sponsorship with FREE NOW for the Mercury Prize 2022!  FREE NOW, Europe’s number 1 Mobility Super App, with the largest vehicle choice for consumers across Europe, is the new headline sponsor of the Mercury Prize, a deal brokered by big group which once again endorses our leading role in sponsorship activation for the UK music industry. The sponsorship is part of a multi-year commitment from FREE NOW to support British music.

The Mercury Prize recognises the best new British & Irish music, celebrating the album format and the best artistic achievement across an eclectic range of contemporary music genres. As the Mercury Prize states, “It is the music equivalent of the Booker Prize for literature and the Turner Prize for art.”

The Mercury Prize with FREE NOW has also confirmed the shortlist of the twelve ‘Albums of the Year’ will be announced on Thursday, 28 July 2022, with the 2022 Awards Show held at the Eventim Apollo, Hammersmith on Thursday, 8 September 2022. The event will feature live performances from many of the twelve shortlisted artists. The evening will culminate in the announcement of the overall winner of the 2022 Mercury Prize for Album of the Year.

The Prize’s broadcast partner BBC Music will be providing television and radio coverage of the event.

Congratulations to all the upcoming 2022 nominees!.