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26 SeptemberHannah Baillie Senior Social Media Manager  Have you scrolled through social media and landed on a seemingly unlikely pairing of brands recently? I’d be surprised if you answered no because we’re in the era of unexpected brand collaborations. What's...

4 SeptemberAoife Greenwood Social Media Executive In today’s digital world, influencer and creator collaborations are powerful tools for building brand awareness and driving sales. But if you’re a brand looking to venture into this space, how do you ensure your...

30th May 2024Dr. Nethal Hashim, StrategistAnthropomorphism is the tendency to attribute human characteristics to inanimate objects, animals, and others with a view to helping us rationalise their actions (p.180, Duffy, 2003). It can help facilitate social...

8th May 2024Kirsten Loose & Hannah BeckettWe use the word “authentic” more often than we feel comfortable admitting. From creative briefs for content creators and influencers to lengthy campaign proposals, “be authentic” is the North Star to which we all...

2nd May 2024Dr. Nethal Hashim, StrategistThe Barbie movie (July 2023) was a massive global box office success, and pure marketing genius from a previously struggling brand. To me, though, it was more than just entertainment and good marketing. It threw a spotlight on...

1st May 2024Ed Riseman, Co-founder & General ManagerThis year, Ed Riseman, Co-founder and General Manager at big group, has made the prestigious IPA iList 2024. This list celebrates industry changemakers who are role models in diversity and inclusion, recognized...

3rd January 2024Adam Wilsher, Senior CopywriterAs the tail lights of 2023 fade into darkness and the un-dipped headlights of 2024 begin to dazzle us anew, it’s time for one of the great traditions of this time of year – the Annual Round of Predictions. I predicted I’d...

10 JanuaryCharlotte Osbourne, Account DirectorAs 2023 took its bow as the hottest year ever, extreme climate events dominate the news, and the future of our planet looks increasingly bleak. Sustainability is no longer an optional extra, but a pressing necessity. So,...

13th DecemberLaelih Babai, Content Marketing ManagerIt’s increasingly clear that we will fail to keep the temperature from rising 1.5 degrees above preindustrial levels by 2100. Cue more extreme weather events, loss of biodiversity, glacial melt and rising sea levels...

27 AprilStephanie Burrdieg, People Director What can help to shape the culture within a workplace? Does this differ when it comes to marketing agencies, and if so, how?  Starting with an easy question then!   Everything contributes to workplace culture; the office...