Welcome Break wanted to ramp up their sustainability initiatives with a campaign that showed customers the benefits of eating in. They challenged us to create an emotive campaign that would encourage customers to eat in by highlighting the positive sustainability impact of their actions.

We wanted Welcome Break customers to choose the more sustainable dining option of eating in. To achieve this, we created a campaign that highlighted the environmental benefits of eating in to nudge customers towards this choice.

With a distinctive look and feel, and the overarching campaign message of ‘Who Cares Wins’, we appealed directly to the customers’ emotions with a thought-provoking campaign in every Welcome Break. Compelling messaging, strong visuals and hard-hitting facts landed the message across multiple touch points.

Watch this space! The campaign is rolling out in the first half of 2024, and we’ll be able to share the results soon.

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