VIRTUS
Driving brand awareness and conversions for VIRTUS Data Centres
Side by side
As a long-term partner of big group, VIRTUS Data Centres sought to increase their brand awareness to support their expansion into European markets. Recognising the need for a strategic Paid Media approach, the team were after a campaign that would resonate with the target audience. By combining our Performance Marketing expertise and their deep industry knowledge we created an engaging and effective strategy.
Bigger thinking
We collaborated with the VIRTUS team to navigate the competitive landscape. The result was a successful campaign that was built around the ambition of significantly increasing awareness of their presence in Europe and their new hyperscale data centre in Berlin. By leveraging a combination of display ads, search ads, and retargeting strategies, the campaign expanded VIRTUS’s reach to key decision makers in the IT industry.
Through careful planning and execution, the campaign capitalised on emerging opportunities in the competitive data centre landscape, positioning VIRTUS as a leader in sustainable scalable solutions.
Delivering excellence
With over 100,000 clicks, a CTR of 1.35%, and over 300 conversions, the campaign exceeded expectations in engagement. Optimised targeting, strong creative assets, and precise budget allocation all contributed to exceptional results. The focus on branded search terms like “VIRTUS Data Centres” and “VIRTUS” yielded some of the highest CTRs, demonstrating VIRTUS’ ability to deliver excellence through tailored and effective marketing strategies.
