Side by side

Cold brew coffee has the potential to revolutionise the coffee market. That’s why De’Longhi asked us to create a launch activation for their new coffee machine with three-minute cold brew functionality which would maximise coffee sampling, engage new audiences, and grow their data base. 

Bigger thinking

Like the perfect cold brew coffee, good things come in threes. With that as our starting point we came up with a theme of ‘Threes’ and built a 56m² stand featuring three interactive zones: Relaxation (three-minute massages), Mixology (three-minute cold brew cocktails and sampling) and Gaming (three-minute F1 challenge).

We also created an ice sculpture containing a frozen coffee machine as a centrepiece, touchscreens for the Coffee Calculator event app for one-touch purchasing, and iPads for easy entrance to our prize draw to win a trip to Italy valued at £3,000.