With the internet awash with content, all content needs to be exceptional if it hopes to stand out. Then, even if it does make an impact, will it lead to visitors becoming customers?
We make sure our client’s content meets the goals of the business and the needs of the audience. We work closely with client teams to become a seamless extension of the brand and existing marketing activity. We provide strategy development incorporating key deliverables such as content audits, editorial calendars, and audience and competitor analysis. We strive to achieve efficiency in content creation, enabling cross-channel use of assets and encouraging team collaboration as much as possible.
We also place a great emphasis on content promotion. The best content in the world won’t achieve anything until the right people see it. Our seeding process, blogger and press relationships and paid promotion campaigns ensure our clients’ content achieves maximum visibility.
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