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Delivering Content Marketing that resonates across 7 European territories

We have provided consultancy to Zalando internal teams on content marketing strategy, coming trends and competitor activity for over 3 years. We are also commissioned to execute content, providing planning, production, promotion and seeding of high-impact content pieces in 7 languages across 11 key territories. We measure, analyse and report the performance of this content, providing insight for subsequent work.

  • Our flexible and scalabe ideas factory agency/client model provides a constant stream of new, creative and distinctive ideas for Zalando's content marketing
  • Approaches include, news-related reactive content, evergreen content, customer guides and “how-to”s and link and clickbait for traffic-driving purposes.
  • Our consultancy provides Europe’s largest online fashion retailer with the insight to expand further through effective digital marketing.
Related reading
Paul north
How to Get Your Content Shared in Social Media
by Head of Content & Social Paul North