Delivering Content Marketing that resonates across 7 European territories
We have provided consultancy to Zalando internal teams on content marketing strategy, coming trends and competitor activity for over 3 years. We are also commissioned to execute content, providing planning, production, promotion and seeding of high-impact content pieces in 7 languages across 11 key territories. We measure, analyse and report the performance of this content, providing insight for subsequent work.
- Our flexible and scalabe ideas factory agency/client model provides a constant stream of new, creative and distinctive ideas for Zalando's content marketing
- Approaches include, news-related reactive content, evergreen content, customer guides and “how-to”s and link and clickbait for traffic-driving purposes.
- Our consultancy provides Europe’s largest online fashion retailer with the insight to expand further through effective digital marketing.