Paul looks at how the tactics Netflix use to promote their shows are teaching marketing teams a few things about Native Advertising.
The Drum have released their 2015 Digital Census. Find out where we placed!
Ad blocking is approaching mainstream use. If the advertising industry doesn't change, in a few years it will hardly be able to reach anyone online. But do they realise this?
Got an ache? It may be time to have a word with your smartphone, and this time at eye level.
In this digital age and with such fast paced communication, email may not be getting the attention it deserves.